English
Generation Z
- Concept
- English
Generation Z
Keyword of Thesis 2 View list
- Cultivating sustainable buying behavior among Gen Z consumers in Greece within the fashion sector: An online co-creation process using earned media and its impact on eudemonic and hedonic well-being.
- The Impact of Electronic Word-of-Mouth Antecedents on Tourist Purchase Intentions in the HORECA Industry: The Mediating Role of Visual eWOM on Instagram.
